25% OFF Aveda Be Curly Advanced™ Shampoo 250ml

Creamy, sulfate-free shampoo for curly hair removes build-up without stripping hair and delivers moisture to curls, coils and waves. Reduces frizz* and provides manageability while enhancing shine. Free From Drying Alcohol, Gluten, Silicone, Phthalates, Parabens, Mineral Oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban, Sulfates OR Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) OR Sulfate Cleansers. Suitable for: All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C) All hair types: fine, medium and thick Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why our game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins. This silicone-free shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with be curly advanced™ conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz*. After one wash day, curl patterns look healthier and more defined*. - Created with our expert team of texture stylists. - 94% naturally derived**. Vegan. Leaping Bunny Approved. - Ex-vivo testing on tresses when used with be curly advanced™ conditioner. - Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water. Aroma Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.